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Shareholder and Head of Brand for Blockchain powered P2P SaaS company, InstaSupply. My aim is to empower businesses & individuals through technology. Support growing companies, we consult on fraud, actionable business intelligence and new tech driven efficiencies.
JOB TITLE: Head of Brand & Growth
INDUSTRY: Business Services & Consulting
CATEGORY: Professional Services
CURRENT LEVEL OF RESPONSIBILITY: Senior
PRIMARY PROCUREMENT SYSTEM: Other
Head of Brand & Growth
October 2015 - Present
Changing the way the world works. Be smart, work smarter.
Together with innovative businesses, InstaSupply simplifies and streamlines back office processes through technology.
Safeguarding from fraud, removing paper and manual data entry and safely delivering real data in real time. All in one platform, built with the user in mind.
Educating businesses on technology in a "jargon free" environment and engaging partners through social media.
Recruiting a team of diverse, talented business development execs
Coaching, training and developing the sales team
Devising sales enablement packs and training
Aligning closely with customer success to design a success strategy for customers and growth strategy for the company, including ongoing strategic support for customers around the world and scaled programs for each market
Driving the team towards key performance metrics including ARR growth, user adoption, customer satisfaction, NPS and health scores
Designing and participating in the delivery of cross-functional projects covering strategic educational efforts, events, improvements in processes, services, and systems to enable the team to exceed goals
Partnering with cross-functional teams to align on key priorities in driving the company forward
Overall responsibility for brand management and corporate identity
Managing all marketing for the company across channels
Developing the marketing strategy in line with company objectives
Co-ordinating social selling
Overseeing the company’s marketing budget
Creation and dissemination of all BTL marketing content
Planning and implementing promotional campaigns
Managing and improving lead generation campaigns, measuring results
Head of Partnerships and Communication
January 2015 - Present | London
Working with innovative and successful hospitality businesses worldwide to simplify and streamline back office processes. It's high time hospitality was on Cloud (nine) and Millennial employees did not have to travel back in time each working day.
Freeing up employee time to focus on the customer instead of pushing paper or navigating dated enterprise software is key to staying competitive. When everything hangs on reviews, great dedicated service by each and every member of staff should be the key USP.
WeRSM | We are Social Media
January 2014 - Present
Author and speaker for WeRSM, one of the largest independent websites dedicated to social media. Exploring social channels, social selling and how B2B can reach the exciting communication levels of B2C.