Simona Pop

Simona Pop

Head of Brand & Growth

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About Me

Shareholder and Head of Brand for Blockchain powered P2P SaaS company, InstaSupply. My aim is to empower businesses & individuals through technology. Support growing companies, we consult on fraud, actionable business intelligence and new tech driven efficiencies.

JOB TITLE: Head of Brand & Growth

INDUSTRY: Business Services & Consulting

CATEGORY: Professional Services



Work experience

Head of Brand & Growth


October 2015 - Present

Changing the way the world works. Be smart, work smarter.

Together with innovative businesses, InstaSupply simplifies and streamlines back office processes through technology.

Safeguarding from fraud, removing paper and manual data entry and safely delivering real data in real time. All in one platform, built with the user in mind.

Educating businesses on technology in a "jargon free" environment and engaging partners through social media.

Recruiting a team of diverse, talented business development execs

Coaching, training and developing the sales team

Devising sales enablement packs and training

Aligning closely with customer success to design a success strategy for customers and growth strategy for the company, including ongoing strategic support for customers around the world and scaled programs for each market

Driving the team towards key performance metrics including ARR growth, user adoption, customer satisfaction, NPS and health scores

Designing and participating in the delivery of cross-functional projects covering strategic educational efforts, events, improvements in processes, services, and systems to enable the team to exceed goals

Partnering with cross-functional teams to align on key priorities in driving the company forward

Overall responsibility for brand management and corporate identity

Managing all marketing for the company across channels

Developing the marketing strategy in line with company objectives

Co-ordinating social selling

Overseeing the company’s marketing budget

Creation and dissemination of all BTL marketing content

Planning and implementing promotional campaigns

Managing and improving lead generation campaigns, measuring results

Head of Partnerships and Communication


January 2015 - Present | London

Working with innovative and successful hospitality businesses worldwide to simplify and streamline back office processes. It's high time hospitality was on Cloud (nine) and Millennial employees did not have to travel back in time each working day.

Freeing up employee time to focus on the customer instead of pushing paper or navigating dated enterprise software is key to staying competitive. When everything hangs on reviews, great dedicated service by each and every member of staff should be the key USP.


WeRSM | We are Social Media

January 2014 - Present

Author and speaker for WeRSM, one of the largest independent websites dedicated to social media. Exploring social channels, social selling and how B2B can reach the exciting communication levels of B2C.