Sherna Jay

As a senior executive at Zycus, I handle: Email Marketing Executing monthly emailer campaigns for the Emerging Markets Database. Content Generation Analyzing trends, conducting surveys, writing & researching on Procurement, Sourcing, Purchasing and Supply Chain; with focus in the regions of Middle East Asia, Australia/New Zealand, South East Asia, Scandinavia and other European Countries and streamlining region specific raising the conciseness of content for the audience. Social Media Marketing Publishing blogs and channeling content through Twitter, Linikedin & Procurious to reach out to wider audiences out of our reach bringing in new & revived points of contacts globally. Event Collaboration Managing and executing event support for CPO Connect & ZEST (Zycus' Flagship Events) & regional procurement/supply conferences across Middle East Asia & Europe.