Rob Baker

Rob Baker


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COMPANY NAME: Tailored Thinking

JOB TITLE: Director

INDUSTRY: HR & Recruitment

CATEGORY: HR - Talent Development

Work experience

Chief Positive Deviant

Tailored Thinking

Rob is a specialist in bringing positive psychology to work and brings zest and curiosity to all that he does. He is the founder and Chief Positive Deviant of Tailored Thinking, a leading evidence-based positive psychology, wellbeing and HR consultancy.

Rob is world-leading when it comes to bringing job crafting to life within organisations. He is the author of Personalization at Work, a practical and evidence-informed guide to bringing job crafting to life within organisations published by Kogan Page in March 2020. His work, ideas and research on how people can personalise work and bring their whole and best selves to the workplace have been presented at academic and professional conferences around the globe.

Rob is a Chartered Fellow of the CIPD and a Chartered Fellow of the Australian HR Institute. He has a first-class Masters in Applied Positive Psychology from the University of Melbourne and continues to research and collaborate with academics from the University’s Centre of Positive Psychology.

As a senior HR leader and consultant, Rob has delivered sector-leading and award-winning people initiatives and business transformation projects working with companies across sectors ranging from multi-national banks to digital start-ups.

An avid runner, Rob has previously competed on the international stage, having represented Great Britain in mountain running and orienteering. These days, Rob runs and cycles purely for fun and reflection and enjoys outdoor (mis)adventures with his family in Durham.


University of Melbourne

Masters in Positive Psychology of