Richard Kirstein

Richard Kirstein

Music Rights Management Consultant, Author, Founding Partner

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About Me

I help brands buy music smarter.

Author of “Music Rights Without Fights” and expert in music rights with senior level UK, US & European experience. Seasoned conference speaker and panellist, regular contributor to trade media, trainer and educationalist.

Currently Founding Partner, Resilient Music LLP and Music Rights Management Consultant, Advertising Production Resources.

Expertise includes: Rights procurement strategy / Process mapping / Negotiation strategy / Rights training / Artist brand partnerships / Sponsorship / Brand Ambassadorships / Live Performance Engagements / Sync Licensing / Composer Commissioning / Performer Union Agreements / Public Performance Licences / Business affairs / Contract drafting and negotiation.

JOB TITLE: Music Rights Management Consultant, Author, Founding Partner

FUNCTION: Consultancy, Strategy, & Transformation

INDUSTRY: Advertising

CATEGORY: Marketing

Work experience

Music Rights Management Consultant

Advertising Production Resources (APR)

January 2017 - Present

APR provides content production expertise by partnering with global brands, agencies, and suppliers across all content platforms. APR has over 100 specialist consultants in 30 cities across 16 key markets. Collectively they help APR's clients manage over US$1bn of annual ad production spend.

Find out more at

Working closely with VP Brand Executive Producer Pedro Roura, we run APR's music licensing practice, helping APR's clients to optimize their investment and improve due diligence processes.


Music Rights Without Fights

November 2015 - Present

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. Music Rights Without Fights empowers brand marketers and their procurement colleagues to:

• Understand how music rights work
• Learn about key cost drivers and how to control them
• Identify risk and how to reduce it
• Improve their bargaining position
• Secure smarter deals and sustainable relationships

Buy the book at

“Richard has been a pioneer in the development of new ways to procure music that gives brands more options and an ability to gain access to great music at reasonable cost. If you regularly develop video and are often looking for music this book will help you better navigate this complex world.”
Dominic Chambers - Global Head of Digital Marketing, Jaguar Land Rover

Founding Partner

Resilient Music LLP

September 2010 - Present | London

Resilient helps brands buy music smarter.

Find out more at

Launched in 2010, Resilient’s team of experienced specialists empowers advertisers to take control of music rights buying for better commercial outcomes. Resilient works with both Marketing and Marketing Procurement, upskilling teams to ask the right questions of their agencies.

Resilient negotiates music deals for global brands across many sectors including luxury, fashion, automotive, alcoholic beverage and financial services.

As Founding Partner, I lead business development, manage client relationships and supervise the team of consultants.

Managing Director / Founder

Leap Music Limited

Leap was a joint venture between myself and BBH Communications Limited (the holding company of Bartle Bogle Hegarty). Leap was the first music publishing company inside a UK ad agency which created significant waves within the publishing community at the time.

During my time running Leap, I led a team which built a catalogue of copyrights acquired from composers and unsigned bands, all of which were used in TV advertising campaigns.

We also brokered close to 1,000 sync licence deals for multiple brands owned by Diageo, Unilever, Chivas Brothers and Britvic and Unilever together with Audi, Vodafone, Boots and M&S.

Head of Film, TV & Media

Zomba Music Publishers Limited

Zomba was the World's largest independent music company prior to its acquisition by BMG in 2002. I established and ran Zomba Music Publishers' Film, TV & Media department. My role included:

Sync: Promotion & licensing for Zomba controlled songs & Jive / Silvertone controlled recordings. Artists included Britney Spears, Backstreet Boys, Stone Roses, Iron Maiden, Daft Punk & Bruce Springsteen. Achievements: Zomba Music Publishers' annual UK synchronisation licensing income increased tenfold.

Publishing Administration: Brokering agreements with Channel 4, HTV, Border TV, Channel TV, September Films, TWI, The TV Corporation & Brighter Pictures.

Composer Representation: Promoting Zomba signed composers for film & TV commissions and brokering agreements with commissioning bodies e.g. Nitin Sawhney & Chris Elliott


London Business School

Diploma of Strategic Business Growth

The City University (London)

BSc (Hons) of Music