Michael Fournier

Michael Fournier

Marketing Automation Manager

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About Me

I enjoy helping others, and the way I do that is by creating and curating educational content.

So far our team has gone through the basics of purchasing and definitions but we'd like to do more. Feel free to make suggestions about what we can do and we'd definitely make a go for it. Example of our work: https://www.youtube.com/watch?v=0VzZwiUZTeg


Professional Information

FUNCTION: Sales & Marketing

INDUSTRY: Business Services

CATEGORY: Marketing

PRIMARY PROCUREMENT SYSTEM: Other


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Work experience

Marketing Automation Manager

Procurify

January 2014 - Present | Richmond, BC

Focused on discovering new ways of generating and distributing our content while building Procurify’s vision.

A key goal was building stronger relationships with our clients through customer focused marketing campaigns. Focused on developing product-market fit through customer-relationship marketing. As the brand manager I was involved with branding activities including the Procurify Scholarship program and educational video series.

Initiated the Procurious-Procurify partnership program so as to involve ourselves with thought-leading procurement as a field of education.

Pursued uncommon digital marketing strategies to increase social mentions and online reach by 20%.

Education

Simon Fraser University

Bachelor of Arts of Political Science and Business Administration

2011 - 2014