Matthieu Baril

Matthieu Baril

Manager / Consultant

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About Me

Matthieu is passionate about continuous improvement and enabling his teams to reach the next stage of maturity. He is a strategic critical thinker with a hands-on attitude. He applies his analytical mind with his passion for the quality and quantity of data, technology, and operations inherent in modern marketing. Matthieu is comfortable with getting into the detail of databases and ensuring information is accurate in order to deliver highly-personalised and valuable marketing-led interactions. Matthieu is used to used to preparing and managing marketing reporting and budgets, ensuring alignment with approved budgets and strategic objectives, and is able to find ways of visualising and simplifying data to highlight trends and inconsistencies. He also has a passion for connecting data across multiple systems, including deep expertise with marketing automation and CRM platforms, to demonstrate the full impact of marketing ROI. Matthieu has a profound understanding of and extensive experience working with Marketing KPIs and data, with a particular interest in identifying actionable metrics.

As a big believer in the power of interdisciplinary ways of reasoning towards problem solving, Matthieu has been involved in the organisation of the TEDxWarwick conferences since 2010. Matthieu led the team that would organise TEDxWarwick 2011, which was featured on TED’s homepage, a first for a university-organised TEDx event. He has also advised the organising teams of other TEDx events.

COMPANY NAME: Causeway Technologies Ltd

JOB TITLE: Manager / Consultant

FUNCTION: Marketing

INDUSTRY: Construction

CATEGORY: IT - Software


Work experience

Marketing Operations Manager

Causeway Technologies

November 2019 - Present | London

-Developed and implemented a lead management process that allows for clear lead ownership at different pipeline stages, followed by proactively seeking opportunities to improve this process in order to enable the fast, consistent, and accurate execution of demand generation activity, made possible by maintaining consistency of execution, business agility, enhanced engagement and lower wastage of time, resource and budget
-Facilitate both contact nurture workflows and background process workflows to ensure lead management architecture is fit-for-purpose
-Maintain and expand the lead scoring model, ensuring that it is suitable, robust, and that it is being developed and refined to incorporate more intelligence
-Produce Marketing reports and dashboards to measure effectiveness and business impact of Marketing initiatives, including contribution to pipeline of campaigns and departments; making performance improvement recommendations
-Run regular marketing clinics for the Marketing team in order to communicate our internal Marketing processes, to allow marketers to use spend modeling and forecasting tools, and to encourage best practice

Marketing Services Manager

Causeway Technologies

November 2017 - October 2019 ( 1 year, 11 months ) | London

-Executed data-driven multi-channel marketing campaigns
-Set up a results-oriented reporting framework operating at multiple levels - corporate level down to campaign activity level - allowing for data-driven reflection and rapid iteration
-Transitioned the Marketing function towards GDPR-compliance
-Trains and mentors team members in the following areas: project management, stakeholder engagement, marketing strategy & automation, online advertising and effective workplace principles

Digital Growth Marketer

Causeway Technologies

February 2015 - November 2017 ( 2 years, 9 months ) | London

-Implemented and managed key marketing automation tools enabling data-driven, multi-channel marketing campaigns (paid & owned online media, email, direct mail, in-app), created workflows and integrated with our CRM system, trained internal stakeholders
-Segmented audience groups using data from multiple sources to provide targeted messaging appropriate to the buyer journey's stage
-Defined and analysed A/B tests and heat maps to optimise conversion rates
-Developed algorithmic models estimating savings benefits from using our products, strengthening our value proposition

Growth Hacker & Associate Product Manager

Old St Labs

October 2014 - December 2014 ( 2 months ) | London

We build software that enables Enterprises to forge deeper and more valuable relationships with their Buyers and Suppliers.

Our products and platforms increase innovation, collaboration, alignment and agility. Decrease risks, costs, duplication and time to action. And they improve processes, productivity, accountability and connections.

We call it ‘Enterprise Level Innovation’.

Online Learning Coordinator


December 2013 - June 2014 ( 6 months ) | London & Melbourne

-Developed material for and created 17 online learning modules, each dealing with one aspect of the procurement process; each module contains up to 10 minutes of video along with questions & answers
-Collaborated with procurement trainers and online learning experts in order to determine the most effective methods for teaching procurement to an online audience
-Collaborated with external business trainers interested in making use of our online learning platform
-Involved in many aspects of product development: market research, competitor analysis, product functionality, branding, liaising with web developers, iterations and vision development

Executive Assistant to the CEO

Connecting Partners SA

October 2011 - September 2012 ( 11 months ) | Geneva

-Involved in all elements concerning the creation and growth of the company
-Contributed to the creation of several customer company creations (Product Definition, Developing Business Plans, Fundraising Strategies, and Partner Ecosystem Creation)
-Managed the company's accounting records
-Responsible for all back office activities: accounts payable, purchasing, setting and planning meetings, taking meeting minutes
-Responsible for the company’s IT setup and maintenance: Data Migration, Office 365, website (using SharePoint web CMS and making use of HTML and CSS), QNAP NAS server

TEDx Mentor

TEDx Community

March 2011 - Present ( 9 years, 4 months )

I advise TEDx events all over Europe with regards to all aspects of the event, including but not limited to:
-coaching speakers, enabling them to adapt their presentation to the TED format
-raising sponsorship and creating long-lasting partnerships with sponsors
-internal collaboration, getting the most our of your own team
-logistical planning
-online marketing: making the most of your website and social media
-digital media pre-production and post-production

Summer Intern- Web Marketing


August 2010 - September 2010 ( 1 month ) | Los Angeles

I critically reviewed and implemented iSuppli’s SEO (Search Engine Optimization) strategy in order to increase relevant traffic towards the company’s website.

Specific Responsibilities Included:

-Monitoring website stats (using Google Analytics), following traffic trends and addressing any irregularities
-Monitoring Google Webmaster Tools regularly to ensure that all aspects of the website are optimized (this includes title tags, meta descriptions, ALT tags, and crawl errors)
-Identifying non-branded keywords that, when integrated onto the website, will drive significant additional traffic
-Finding ways to create additional content on the website, using the keywords with the highest potential conversion rates
-Ensuring that linkage within the iSuppli website optimizes the website architecture, both for SEO purposes as well as for driving conversion rates
-Monitoring backlinks/inward links
-Optimizing the internal search engine

President and Coordinator


March 2010 - March 2011 ( 1 year ) | University of Warwick, UK

I led of a team of 36 people that spent a year preparing all aspects of a TEDx conference: raising sponsorship, inviting and preparing speakers, marketing the event, and preparing all logistical arrangements. Our biggest success was having been chosen by TED to feature on their homepage, making us the first ever undergraduate students to receive this honor. This gave us global recognition: talks from our conference have been viewed online more than three million times.

Summer Intern- Market Research


August 2009 - September 2009 ( 1 month ) | Los Angeles

I produced a report that analyzed the global fiscal stimulus packages enacted in late 2008 and early 2009, in order to determine the likely impact on the electronics sector. I summarized and analyzed large amounts of data obtained from governmental reports, think tank reports, and press releases, and presented my findings to iSuppli executives.


Grenoble Graduate School of Business- London campus

Master of International Business of Business Studies

2012 - 2014

University of Warwick

BSc Economics of Economics, Politics, International Studies

2008 - 2011

Helsingin Suomalainen Yhteiskoulu

International Baccalaureate of Economics, Mathematics, Physics, Chemistry, English, French

2005 - 2008