Gabe Perez

Gabe Perez

Vice President, Strategy & Market Development

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About Me

As Vice President, Strategy and Market Development, Gabe Perez draws on his experience in sales, implementation and solutions consulting to develop go-to-market strategies across Coupa's solutions portfolio. He is also responsible for emerging market development and analyst relations, evangelizing for Coupa across the globe.

Gabe has deep knowledge of Coupa’s products and the customer consideration process, and he combines the two to speak directly, authentically and compellingly to their needs and concerns as they make what for many is a bold decision—purchasing cloud software from a relative newcomer to the enterprise space. He is a futuristic thinker willing to challenge the status quo, and skilled at emboldening others to do the same. He is good at rooting out the hidden assumptions and unstated fears that prevent organizations from moving forward with positive change.

Gabe is well positioned to help people see the bigger picture of how Software-as-a-Service is changing the way companies do business and how Coupa fits into that picture. It is not simply a replacement for current software. Like many software upstarts, it helps companies address areas of inefficiency that legacy software has left untouched.

Gabe has been at Coupa for more than 5 years. He has held a many roles, from being a project manager to running our presales team globally, prior to that he worked at Ariba where he participated in many global rollouts of their software.

JOB TITLE: Vice President, Strategy & Market Development


CATEGORY: HR - Generalist


Work experience

Vice President, Strategy & Market Development

Coupa Software

January 2015 - Present

At Coupa I have the privilege of evangelizing our spend optimization platform to the greatest companies in the world. I get to work with the best product and team in the market, and consistently am in a position where I am not selling a product, but a service that is helping customers save money in a tangible and measurable fashion. At Coupa we do not focus on customer satisfaction, quite frankly we do not care about it. We are 100 percent obsessed and focused on CUSTOMER SUCCESS and our unwavering commitment to that makes our job exciting, fun and rewarding.

In this role I own analyst relations, drive go to market strategies, new emerging market development and entry, provide guidance and oversight on messaging and product differentiation and collaborate across marketing, sales and alliances to drive Coupa's global expansion rapidly. I am responsible for leading evangelism via all mediums to ensure our message is being heard.

Senior Solutions Director, Global Major Accounts


August 2010 - Present | san mateo

I am responsible for all solutioning and technology strategy over global major accounts. This includes all aspects to drive a successful solution for major accounts, such as solution demonstrations, competitive strategy, integration strategy and more.


Clarkson University

MBA of Global Supply Chain Management