devashish bajaj

devashish bajaj

Senior Research Analyst, Research Analyst

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Professional Information

FUNCTION: Consultant

INDUSTRY: Advertising

CATEGORY: Marketing

CURRENT LEVEL OF RESPONSIBILITY: Senior

PRIMARY PROCUREMENT SYSTEM: Other


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Work experience

Senior Research Analyst

Beroe Inc

October 2014 - Present

Research Analyst

Beroe Inc

April 2013 - Present ( 5 years, 1 month )

Devashish is a part of the media services sub-category which is a part of the marketing services category. Major responsibilities at Beroe includes providing market intelligence reports to clients assist them in making strategic decisions by conducting exhaustive secondary research, interaction with industry experts. Additionally, to assist client in identifying the best fit agencies in the market to partner based on their requirements and needs.

Intern

New Ambadi Estates

April 2012 - May 2012 ( 1 month )

As part an endeavor to learn more about the industry Devashish worked with New Ambari Estates which is a part of the prestigious Murugappa Group. During the brief period of 2 months he was able to develop a better understanding of organizational culture and dynamics. During this time Devashish worked on a project to understand the rubber industry and helped providing research insights to enable New Ambadi Estates make a strategic decision on its manufacturing requirements.

Key objectives of the internship were:

To identify the major Catheters made of Natural Rubber.
 To see the possibility of making specialty product involving precision.
 To know the market potential and existing players.
 To find profitable and competitive product amongst the same.
 To find the feasibility of a possible tie up with any of the existing players

Intern

Zuari Cement

April 2011 - May 2011 ( 1 month )

As part of the curriculum, Devashish worked with Zuari Cements (part of the globally renowned Italcementi Group). He assisted the marketing department understand the market by conducting a research to analyse the consumer perspective towards the brand.

The broad objectives of the project were:
 To test the awareness and satisfaction level of the possible customers of Zuari
Cements.
 To find the reasons of dissatisfaction and unawareness among the sample
population with respect to Zuari Cements.
 To test the awareness of the innovative products of the group

Education

Kirloskar Institute of Advanced Management Studies

PGDM of Marketing

2011 - 2013

Christ College - Bangalore

BBM of Marketing

2008 - 2011

Sanskriti the Gurukul

Xth; S.S.C of

2002 - 2006