Darren Woolley
Function: Consultancy, Strategy, & Transformation
Industry: Advertising
Category: Marketing
Level of responsibility: CEO
About me
I am a scientist, who got into advertising as a copywriter and ended up a creative director. After 15 years in advertising I realised when applied beyond simply the promotions function and managed effectively, marketing provides organisations with the opportunity to deliver a competitive advantage through innovation, resulting in company growth.
So in 2000 I established TrinityP3 as an independent marketing management consulting company that applies scientific analytics to the marketing process.
Work Experience
Global CEO
TrinityP3 Global Marketing Management Consultants
January 2000 - Present (24 years, 6 months)
So in 2000 I established TrinityP3 as an independent marketing management consulting company that applies scientific analytics to the marketing process.
We work with marketers and advertisers to:
1. Align and optimise marketing performance within their organisations,
2. Improve the performance and value provided by their agencies and suppliers,
3. Increase transparency, value and performance from their media investment,
4. Facilitate the digital and technology transformation to improve marketing performance,
5. Provide more agile and results focused implementation and delivery of the marketing plan.
We have offices in Sydney, Singapore and London and now New York to provide our clients with global solutions and local knowledge.
Education
RMIT
B App Sc - Medical Laboratory Science
1979 - 1982