Bruce Macfarlane

Bruce Macfarlane

Chief Officer

To access Bruce Macfarlane's full profile

Join now or Login

About Me

15 years software development experience combined with 18 years of utility experience.

Engineering, wholesale trading and technology background. Found my niche understanding and delivering:
> Utility billing processes + customer AP automation
> Wholesale trading + customer purchasing
> Enterprise software + agile development


JOB TITLE: Chief Officer

INDUSTRY: Banking & Financial Services

CATEGORY: Utilities


Work experience



April 2017 - Present | Melbourne, Australia

COO and co-founder of AquireFX, providing international money transfers for business. Global Trade Wallet bought AquireFX as a first step to establishing a licenced global banking network.

Operations & Co-Founder

BidEnergy (ASX:BID)

June 2012 - November 2016 ( 4 years, 5 months ) | Melbourne, Australia

BidEnergy provides retail electricity and gas expense management and analytics. BidEnergy translates supplier spend and usage data into a unified format. Allowing customers to buy, benchmark and pay for their retail energy, globally.

As a co-founder at BidEnergy I defined and delivered the product that customers subscribed to.

BidEnergy hammered into me the mantra of simplicity, transparency, and competition. Simplicity in terms of product design and focused customer offering. Transparency in terms of process and data. And competition for customer supply.


University of Canterbury

Master of Economics of Economics

1993 - 1994

University of Auckland

Bachelor of Engineering of Mining

1988 - 1991