Turning Point in SE Asia Supply Chain Challenges

A turning point has been reached in the challenges facing the South East Asia supply chain, say global consultancy Crimson & Co.

In the light of economic growth, rising affluence and booming consumer demand, many international businesses are seeking to capitalise on the growth in South East Asia’s developing markets.

The challenges in the South East Asia supply chain have reached a turning point. This is down to the scarcity of supply chain professionals, increased consumer diversity, and fragmented supply chains.

The many layers of suppliers, localised delivery and route to consumer practices, and lack of transparency and consistency in information flows, make it incredibly difficult for businesses to achieve the next wave of global growth.

SE Asia Supply Chain – Huge Promise

There is huge promise but transforming supply chains to reach market potential, handle diversified products, and provide outstanding quality and service to customers is a mammoth task. The businesses best able to overcome these challenges can transform their South East Asian supply chains to become a source of competitive advantage, and drive global growth.

With rising labour costs and the move away from an export-based economy, changes in China are creating opportunities for South East Asia in global manufacturing. This also positions global businesses to capitalise on growing demand in these markets.

For most companies the potential is clear. The challenge is how to address it.

The Time is Now

Richard Smith, Director of Crimson & Co Singapore, argues that the time to transform supply chains is now:

“South East Asia is an incredibly attractive region with rapidly growing markets and low cost operations. The challenge is how to address fractured supply chains and the shortage of supply chain skills.

“As companies move their factories from China to South East Asia, they should grasp the opportunity to carry out a full supply chain review to identify how they should configure their supply chains to better deliver on their current and future business strategies. Due to the significant costs involved in the transformation, businesses need to assess the real benefits and ensure it will deliver against objectives.

“Companies can accelerate their supply chain transformation by bringing best practice from elsewhere in their organisation, other industries and innovative local supply chain practices. Through understanding their businesses’ maturity and readiness to change they can identify where sustainable improvements can be made and how to leverage disruptive technologies to drive business performance.”

Challenges Remain

However Smith warns that a number of challenges remain across the South East Asian supply chain, such as high staff turnover, with employees quick to leave for higher salaries, as well as a lack of experienced professionals with supply chain knowledge across manufacturing, distribution, planning and supply chain management.

In order to ensure successful transformation, Smith also warns that knowledge and awareness of local culture and business landscapes is critical, with a long term focus on developing local supply chain knowledge and people capabilities. This can be done by establishing a physical presence in the region, and developing region-specific leadership and training programmes.

Smith concludes: “Opportunity abounds in the South East Asia region with unrivalled chances for market growth, logistics, sourcing and manufacturing. The time to reinvent networks and processes is now – transforming the South East Asia supply chain into a source of competitive advantage.”

Crimson & Co is a global supply chain consultancy, with a scope spanning supply chain strategy, planning, procurement, manufacturing, logistics and customer channels.