Blog / Richard Kirstein
Blog/
Eternal Flame
The New Year brought the tragic news of the passing of David Bowie. The term genius is often attributed to artists, though not all deserve it. David Bowie was a true genius and more. Completely unique, forever surprising with a rare ability at multiple reinvention throughout his career. Bowie was responsible for some of the … Continue reading Eternal Flame
The Song Remains The Same
What can John Lewis’ Christmas campaign teach us about Procurement? The well-orchestrated PR ‘rumours’ were confirmed when John Lewis’ Christmas campaign was launched, sound-tracked by a cover of a classic song – “Half The World Away”, written by Noel Gallagher of Oasis. On cue, industry pundits considered if the brand’s longstanding music strategy still works, … Continue reading The Song Remains The Same