Our RFQ (request for quote) app has just been added the UK Government G-Cloud 11 Digital Marketplace and I'm looking for the best options or advise on how to effectively reach public sector buyers, any feedback appreciated
If you're on the market place that's a good start. Perhaps sign up to the advertising portals like Public Contracts Scotland, Contracts Finder and Sell to Wales so that you see any requirements that are published. Might also be worth doing some traditional sales work now -email/calling/conferences. Being on the G-Cloud will get you over the regulations/legal aspects and so buyers can consider what you've got to offer without worrying about the compliance side of things.
Demo it at as many Public Sector events as you can - the CIPS conference is at the end of October in London. Contact CIPS and Branch chairs to either run events at each of the branches or a webinar which they can all promote. Perhaps contact Crown Commercial Service directly to test the appetite for them to use it / promote it directly.