How To Get Strategy To Stick

There are an infinite number of ways you can define strategy and an even greater number of ways you can communicate the messages we collectively call strategy. So why do some fail and others go on to stand the test of time? https://www.linkedin.com/pulse/how-do-you-get-strategy-stick-steven-mills-fcips-?trk=mp-author-card What are your experiences? Let me know your thoughts?