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Engaging the wider organisation through internal marketing
Dear procurement colleagues,
For those who operate as part of a centralised procurement function within a large organisation, I am (pro)curious to hear how you might employ internal marketing to engage the wider organisation.
My aim is to review how the procurement function that I am a part of is seen by its client business units and if you had any thoughts on the use of internal marketing.
A wider question would be what tools and techniques do you employ to raise the profile of your procurement function in general?
Thanks!
Bradley